Strawberry Festival is a vibrant celebration of the thriving strawberry cultivation in Meghalaya, highlighting the state’s growing success as a strawberry-producing region. Held in various regions across Meghalaya, the festival brings together farmers, entrepreneurs, tourists, and local communities to honour the fruit that has become an important source of livelihood for many.

The festival plays a vital role in promoting and supporting strawberry farmers by creating opportunities for direct sales and wider market access. It serves as a platform where farmers can showcase their fresh produce and connect with buyers, helping boost income and strengthen the local agricultural economy.

Visitors enjoy hands-on experiences through engaging strawberry-based activities such as strawberry picking, farm visits, and interactive sessions with growers. The festival also features a wide array of strawberry-based products, including jams, juices, desserts, and other value-added items, highlighting the versatility of the fruit. By combining celebration with commerce, the Strawberry Festival enhances visibility for the region, promotes agri-tourism, and reinforces Meghalaya’s identity as a flourishing hub of strawberry cultivation.